Voice
Calm, precise, institutional. Prefer “indicated rate” over “guaranteed profit”. Lead with the brand name. Avoid hype, fake counters, and generic crypto slogans.
Typography
Syne for brand and headings. Figtree for UI body. IBM Plex Mono for labels and metadata.
Motion
Use rise-in on hero text only (2–3 staggered elements). Respect prefers-reduced-motion. No spinning earth metaphors.
Colour
Ink #081820
Sea #0c3344
Tide #1a5f78
Accent brass #b8956c
Foam #e7f0f3